Our Story

Rudy Budhdeo was a young Sales representative around 1984 working for the Wrangler brand serving retailers in the London area. Rudy fondly remembers his favourite shop was SOLDIER BLUE, located on the famous Kings Road and owned/run by a gentleman called Mr Mac who always dressed in triple denim. In awe of the store and Mr Mac’s knowledge, Rudy would ask if he could buy the store. Mr Mac used to always tell Rudy that one day he would have his own Soldier Blue. Mr Mac sadly passed away 2016. Welcome to Mr Mac’s vision... We are SOLDIER BLUE.